La Tomatina in Buñol is one of those Valencia festivals that you have to experience at least once in your life to truly understand it. It is a unique event unlike anything else in the world.
At Museo Iluziona, we invite you to immerse yourself in Valencian culture in 2026 in the most fun and exciting way possible. That is why we have prepared everything you need to know before coming.
La Tomatina in Buñol takes place every year on the last Wednesday of August. This year, it will be held on August 26, 2026.
To understand the spirit of La Tomatina, we need to go back to the last Wednesday of August 1945.
During a parade featuring giants and big-headed figures, a group of young people tried to make their way through the crowd. They caused one of the participants in the parade to fall, and he began hitting everything around him.
By coincidence, there was a vegetable stall nearby. The crowd soon responded by throwing tomatoes at one another.
The following year, the young people repeated the tomato battle voluntarily, bringing their own tomatoes from home.
Although the festival was banned for several years during the 1950s, the persistence and ingenuity of the local residents eventually led to its official recognition.
Today, the celebration proudly holds the title of International Tourist Interest Festival.
After an intense day enjoying more than 120,000 kg of tomatoes flying through the air, a great way to complete the experience is to relax at Museo Iluziona.
The museum offers an interactive journey where you can discover the history, culture and legends of Valencia through unique photographic settings and immersive Virtual Reality experiences.
An original way to turn a tomato battle into an unforgettable day.
